You hear the
message a lot in the real estate industry: Staging can help get a home sold
faster and for more money. But convincing customers of that — particularly if
it means fronting some money on their end — is not always easy.
The Real Estate Staging Association, a trade association for the
staging industry, recently released some findings from a study using data from January 2012 to December 2012
that back up that message.
RESA studied
89 homes that were previously on the market that were not staged. The unstaged
homes remained on the market for 166 days, on average, before the home owners
called in a professional stager.
After the
homes were staged, the homes received their first offer within 32 days, the
study found. What’s more, nine of those homes received multiple offers.
Do your sellers need more convincing?
In studying
another sample of homes, RESA evaluated 359 homes that were staged but this
time before the homes ever went on the market. The homes, on average, received
an offer within 26 days after being professionally staged and listed. Nearly 70
of those homes received multiple offers too.
“Our study
proves it does not benefit the home owner to list their property first to see
if it will sell,” according to RESA. “When [home owners] invest in staging
before listing, they sell 87 percent faster.”
Plus, home
owners have the potential to save more than $4,000 in carrying costs by staging
first, according to the study.
Contributed
by: Melissa Tracey
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